To report IS
Topman and PrettyLittleThing are accused of ‘ripping out’ labels from cheap clothing brands and stitching on their OWN tags before reselling the items for up to FOUR times the original price
- Retailers accused of selling cheaper products with their own labels sewn in
- Shoppers noticed labels from other brands including PrettyLittleThing
- Pair of Fruit of the Loom joggers ‘sold for four times price’ at PrettyLittleThing
- One customer has even vowed to never shop at Pretty Little Thing again
Eagle-eyed shoppers have accused fashion brands off ‘ripping out’ labels from cheaper products and re-selling them with their own tags stitched in.
Retailer PrettyLittleThing has been accused of selling off the cheaply-made products at inflated prices under their own brand name. Meanwhile Topman shoppers also found other labels beneath the branded tags.
One Twitter user, known only as KT (@katiewaddilove) and believed to be from the UK, posted a photo of a pair of Pretty Little Thing tracksuit bottoms which appeared to show the remnants of a label belonging to Fruit of the Loom – a much cheaper brand whose men’s joggers start at around £5.
She captioned the snap: ‘So @OfficialPLT are selling £6-£12 fruit of the loom joggers, cutting the labels out and charging £20 for products they haven’t even manufactured themselves?’
A Twitter user posted this photo of a pair of Pretty Little Thing tracksuit bottoms (left) which appeared to show the remnants of a label belonging to Fruit of the Loom (top right and an example of their own brand labels, bottom right)
A picture posted by Twitter user Katie Waddilove showing the remnants of a Fruit of the Loom label on her PrettyLittleThing tracksuit bottoms (left), and a typical FOTL label (right)
The original trousers from Fruit of the Loom – a much cheaper brand whose men’s joggers start at around £6 – as seen on e-tailer Amazon
The post attracted a flurry of comments of equally unimpressed consumers who had also spotted the trend on items from Arcadia-owned Topshop.
It is not clear when on the production line the alleged label swapping took place.
Factories commonly produce garments for more than one retailer so it is possible the label replacement took place then.
Both PrettyLittleThing and Topman have been contacted for comment.
One shopper responded by accusing Topman of the same practice after he revealed a label beneath the Topman tag, pictured. However it is not clear whether the original label belonged to a cheaper brand, as in the case of the PrettyLittleThing Fruit Of The Loom tag
A shopper named Mae posted a video of herself unthreading a Pretty Little Thing label to find yet another Fruit of the Loom label, writing: ‘Yeah looks like @OfficialPLT finessed us all.’
Byrony Flaherty tweeted: ‘Same on my joggers, you can see where the old label is cut off and where they’ve stitched their label over the top *how bad, not gonna be shopping on pretty little thing anymore!’
Similarly, Alex Hughes unpicked the label of his Topman joggers and noticed they appeared to have done the same thing. He wrote: ‘@Topman do it too!’
However the original details on their labels cannot be seen.
Another Twitter user called out PrettyLittleThing for sewing their own label over that of another, cheaper brand, after discovering the remains of a tag, above. However the details of the original label have not been confirmed – it is not known whether it was a cheaper brand
A fourth social media user found what appeared to be a cut-off label underneath their PrettyLittleThing tag (pictured), although the brand of the original label is not known
The original poster KT later added: ‘And to people replying saying “it’s business” or “most brands do this,” YES but usually they’ll add their own logos or designs.
‘Whereas PLT here have not only done a sloppy job removing the original labels but also not altered the product in any way to justify the > 100% profits made!’
Fruit of the Loom is a leading garment manufacturer that sells plain T-shirts, jumpers and sweatpants at prices typically under £10.
Pretty Little Thing is a fast fashion brand favoured by young girls, however it frequently comes under fire on social media for undersizing its products and ‘catfishing’ consumers with clothes that look extremely different to how they do online.
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Topman and PLT accused of 'ripping out labels' from cheaper products