To report IS
- Revolution’s Conceal & Define concealer sells one every 5 seconds across UK
- Product has been hailed by high-profile beauty bloggers including Debra-Bow
- Billed as a ‘concealer for everyone’ it recently expanded range into 25 shades
- Founder Adam Minto spoke exclusively to FEMAIL about the cult product
Women will fork out a small fortune for a product that promises to banish dark circles – now but beauty buffs are swearing by a £4 concealer you can find in your local pharmacy.
One tube of Revolution’s Conceal & Define concealer sells every five seconds, while shoppers are raving about it online.
And now, the cult product has caught the attention of high-profile bloggers including Sophdoesnails and Debra-Bow – who branded it the ‘holy grail’ of concealers.
Branding it the ‘best concealer ever’, she wrote: ‘It has instantly become my holy grail and I’ve not felt like this over a makeup product for a very long time.’
The holy grail of makeup? One tube of Revolution’s Conceal & Define concealer sells every 5 seconds according to the brand – while bloggers are raving about it online
It is also making waves across social media, with beauty buffs labelling it ‘the bomb’.
Billed as ‘a concealer for everyone’, it comes in 25 shades ranging from fair to deep, in cool, neutral and warm undertones and the brand plans to roll out even more to meet demand.
It comes after Revolution (revolutionbeauty.com) was named as Superdrug’s no.1 bestselling cosmetics brand in store and online, outselling some of its more established high street counterparts.
Speaking to FEMAIL about the popularity of his budget product, Revolution founder Adam Minto explained: ‘It feels lightweight but it’s full coverage concealer to cover blemishes, even skin tone and counteract dark circles, with a matte finish that won’t settle or accentuate fine lines and pores.
‘It has a long wearing, intense pigment that can also be used to contour and add definition. The large doe foot applicator allows for smooth application that won’t drag on the delicate skin under your eyes.’
Cult product: Revolution was recently named as Superdrug’s no.1 bestselling cosmetics brand in store and online, outselling some of its more established high street counterpart
Diversity: Billed as ‘a concealer for everyone’, it comes in 25 shades ranging from fair to deep, in cool, neutral and warm undertones and plans to roll out even more to meet demand
Cult following: The foundation, which sells one every five seconds, is also making waves across social media, with beauty buffs labelling it ‘the bomb’ and ‘very good’
The brand recently introduced its Revolution PRO line in store, comprising 45 ‘professional quality’ products bearing a slightly higher price tag – but with prices starting at just £3, they still won’t break the bank.
Minto says his vision for the new collection is to encourage customers to ‘swap the beauty hall for the drugstore’.
Other bestsellers include their Full Cover Camouflage Foundation (£7) their Mischief Mattes eyeshadow palette (£8).
The £4 concealer that sells every FIVE seconds