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The Fleabag effect! M&S reports sales of pre-mixed G&T are up by a quarter after the show’s ‘sexy priest’ revealed he was hiding cans in the sacristy
- Gin and tonic cans from the brand made appearance in the show’s new series
- Hot priest, played by Andrew Scott, offered Fleabag cans he had hidden
- M&S reports 24 percent increase in G&T can sales since episode aired in March
BBC‘s cult series Fleabag is not only a huge hit with viewers, but the second season seems to have sparked a new drinks trend too.
In the new series’ second episode, a sexy and borderline ‘devilish’ priest, played by Andrew Scott, offers the eponymous character, played by Phoebe Waller-Bridge, ‘M&S G&Ts’ he had stashed in the sacristy.
Now shoppers are rushing to the food hall to get their hands on the pre-mixed cans, and M&S is reporting a 24 percent rise in sales since the episode aired on 11 March, which it’s putting down to the ‘Fleabag effect’.
‘This isn’t any G&T in a can, it’s an M&S G&T in a can… an absolute favourite with M&S customers, as well as the occasional vicar as seen recently on the hit show Fleabag,’ a spokesperson for the brand told RadioTimes.
This hot Priest, played by Andrew Scott, offered G&T cans to Fleabag’s eponymous character in the second episode of the new series
Fleabag goes to church and drinks M&S G&Ts in the sacristy with the priest. Classic! M&S is now reporting that sales are up by a quarter since the episode aired
‘Sales are up 24 percent since its TV appearance, as even more customers get their hands on the iconic drink, perfect for on-the-go,’ they added.
This Fleabag effect was predicted by fans of the show who joked that the drink sales would go ‘through the roof’, after the episode aired.
The cans were revealed when Fleabag was offered a tipple by the handsome priest, revealed he had a secret stash of the drinks hidden in the sacristy.
‘Do you want a proper drink?,’ he asked. ‘I’ve got cans of G&T. From M&S.’
Whether this G&T enthusiasm was propelled by the drink itself, or the hot priest who mentioned them, remains unclear.
Fans were delighted by the arrival of the new character, a ‘hot swearing priest’ played by Andrew Scott.
He’s been urging Fleabag to reconsider her self-destructive tendencies as the series progresses, but aside from pastoral care, he’s not the average priest.
The cigarette-smoking, tequila-drinking Catholic clergyman loves to swear and is miles away from any uptight stereotypes.
Speaking about his character, Scott told HuffPost UK: ‘I think we were both very, very interested in representing a priest that isn’t just a stereotypical idea of what we see as a priest now as millennials, because it’s very easy to just… dismiss the priesthood or dismiss people who are religious.
Fleabag is a struggling millennial who runs a failing guinea pig café, constantly locks horns with her family, and jumps from one dysfunctional relationship to the next
‘What we wanted was to create a chemistry, no matter what type of chemistry it was, we wanted these characters to have an extraordinary kind of connection.’
The series follows Fleabag, a struggling millennial who runs a failing guinea pig café, constantly locks horns with her family and jumps from one dysfunctional relationship to the next.
The final episode of season one, which aired in August 2016, ended with Fleabag, still haunted by the suicide of her best friend, falling out with her sister whose husband had made a pass at her.
‘What we wanted was to create a chemistry, no matter what type of chemistry it was, we wanted these characters to have an extraordinary kind of connection,’ said Andrew Scott, who plays the hot priest
The new season sees Fleabag, whose real name is not revealed, attempting to ditch booze in favour of a healthy lifestyle and turning to religion as she attempts to navigate the highs and lows of adulthood.
Explaining how season two came to fruition, Waller-Bridge said: ‘I was really convinced I wasn’t going to do a second series and felt I had a lot of artistic integrity in saying that.
‘But a couple of ideas popped into my head that I got excited by and I thought, ‘oh, go on then.
‘The real bedrock of it was tied up with the idea of religion. I was starting to write jokes about perspectives on the Christian faith and Catholicism, and that bled into the show.
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M&S reports sales of G&T are up by a quarter thanks to Fleabag